Course curriculum

  • 2

    Welcome to the course!

  • 3

    Step #1 - EXPORT READINESS

  • 4

    Step #2 - SELECTING TARGET MARKET(S)

    • IBA ROADMAP for Step #2

    • 1. Criteria: Occasional Shipments, Inquiries, Cultural Affinity, Ease of Shipment, Recommendations

    • 2. Resources for Research (VIDEO): Trade Groups and Publications, Government (USExport.gov), Focus Economics, Online Searches

    • 2a. Resources for Research (LINKS): Trade Groups and Publications, Government (USExport.gov), Focus Economics, Online Searches

    • 3. FOR PRODUCTS: HS Codes, Tariffs & Taxes, Barriers (Standards or Labeling), Shipping, Landed and Retail Costs

    • 4. FOR TECH & SERVICES: Identify Barriers, Data Privacy, Foreign Exchange Restrictions, Government Regulations, Retail Costs

    • 5. What Kind of Competitor Are You? Identify Competitive Products in the Target Country

    • 6. Exchange Rate Sensitivity – How the Best Companies Determine & Maintain Market Competitiveness

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    • Submit Step #2 of the IBA Roadmap

    • Second 1:1 Business Coaching Session

    • Survey - Post Coaching Session

  • 5

    Step #3 - SALES & MARKETING

    • IBA ROADMAP for Step #3

    • 1. Market Entry Strategy Based on Your Competitive Position

    • 2. Marketing: Localizing Your Messages and Brand

    • 3. Trade Shows, Conferences and Events

    • 4. Sales: Localizing your Messages and Brand

    • Submit Step #3 of the IBA Roadmap

    • Next 1:1 Business Coaching Session. (If Applicable)

    • Survey - Post Coaching Session

  • 6

    Step #4 - FINANCE & FUNDING

    • IBA ROADMAP for Step #4

    • 1. Trade Finance, Working Capital, Letters of Credit, Insurance Products (Special Section for US exporters)

    • 2. Trade Finance and Insurance Products (Special Section for US Exporters)

    • 3. Funding: Grants, Angel Investors, VC, Crowd Funding, ICOs

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    • Submit Step #4 of the IBA Roadmap

    • Next 1:1 Business Coaching Session. (If Applicable)

    • Survey - Post Coaching Session

    • US Equity Crowdfunding Example #1 : StartEngine

    • US Equity Crowdfunding Example #2 : NetCapital

    • StartEngine Equity Crowdfunding - Explanation Deck

  • 7

    Step #5 - LEGAL: KEEP YOUR COMPANY & STAY OUT OF JAIL

    • IBA ROADMAP for Step #5

    • 1. International Intellectual Property (IP)

    • 2. Dispute Resolution

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    • 3. World Intellectual Property Organization (WIPO) - Conventions, Treaties & Agreements Summary

    • 4. AML, Corruption/Bribes, and Foreign Policy

    • 5. Cross Border Tax Considerations

    • 6. Human Resources & Personnel

    • 7. Export Controls

    • Submit Step #5 of the IBA Roadmap

    • Next 1:1 Business Coaching Session. (If Applicable)

    • Survey - Post Coaching Session

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  • 8

    Step #6 - MARKET ENTRY

    • IBA ROADMAP for Step #6

    • 1. Launching With Events

    • 2. Public Relations

    • 3. Countdown Checklist

    • 4. Only One Chance to Make a First Impression

    • Final 1:1 Business Coaching Sessions. (If Applicable)

    • Submit Step #6 of the IBA Roadmap

    • Survey - Post Coaching Session

  • 9

    Next steps

    • Resources for You

    • More Ways to Benefit: Cash, Free Coaching, Custom Research and More

    • Program Certificate?

    • End of Course Survey